activ CEO Katie Bullon Shortlisted for National Great British Entrepreneur Awards

We are thrilled to announce that our CEO, Katie Bullon, has been shortlisted for the prestigious Creative Entrepreneur of the Year category at the 2024 Allica Bank Great British Entrepreneur Awards. This year’s diverse shortlist, featuring businesses with a combined turnover of nearly £2.9 billion and approximately 20,000 employees, underscores the significant role these enterprises […]

How does influencer marketing work?

influencer marketing

Influencer marketing has been around longer than you might think and is on the rise with the introduction of new social media channels such as TikTok and the ever changing landscape of existing channels like Instagram and Facebook in order for them to remain competitive. But what is it? How does it work? And can your business benefit from working with an influencer?

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