We are delighted to announce that Katie Bullon, our inspiring CEO at activ Marketing, was recognised as a finalist for the prestigious Creative Entrepreneur of the Year 2024 at the Great British Entrepreneur Awards (GBEA).
The awards ceremony, held at the iconic Grosvenor House in London on 18th November 2024, showcased Katie’s innovative leadership and her transformative vision for activ Marketing. Being named a finalist highlights her relentless efforts to modernise the franchise model and redefine digital marketing, solidifying activ Marketing’s reputation as a forward-thinking industry leader.
A Remarkable Journey: From Franchisee to CEO
Katie’s entrepreneurial journey is nothing short of inspiring—a testament to how bold ideas and determination can create extraordinary success.
In 2014, Katie left a corporate marketing career in search of flexibility and fulfilment, particularly as a mother of three. She found the perfect balance by becoming a franchise partner with activ Marketing, allowing her to pursue her ambitions while managing her family life.
Katie’s creativity and marketing expertise quickly turned her franchise into a thriving business. But her ambitions didn’t stop there.
Revolutionising the Franchise Model
In 2021, Katie took a bold step by acquiring the entire activ Marketing franchise network and stepping into the role of CEO. This pivotal move allowed her to reimagine what franchising could look like in the digital age.
Her vision was clear: modernise the franchise model with innovative marketing tools, empower franchisees, and place creativity at the core of the business. Under Katie’s leadership, activ Marketing has transformed into a shining example of how franchises can adapt, evolve, and lead in competitive industries.
Driving Change in the Franchise Sector
Katie’s forward-thinking strategies have had a profound impact on activ Marketing and the franchise sector:
- Innovative Digital Solutions:Â Franchisees now have access to cutting-edge marketing tools, ensuring they remain competitive in a fast-evolving landscape.
- Enhanced Support Systems:Â Katie restructured support frameworks to help franchisees navigate challenges and achieve success.
- Creativity as a Foundation:Â By infusing creativity into every facet of the business, activ Marketing stands out in a crowded marketplace.
Recognition at the GBEA
The Great British Entrepreneur Awards celebrate the UK’s most innovative and impactful business leaders. This year, Katie was recognised as a finalist by a panel of esteemed judges for her “visionary approach to modernising the franchise model.”
Katie expressed her gratitude, stating:
“Being a finalist for the Creative Entrepreneur of the Year award is a tremendous honour. This recognition reflects the hard work and passion of our entire team and franchise partners. Together, we’re building a business that thrives on creativity and collaboration.”
A Beacon of Inspiration
Katie’s journey demonstrates that with creativity, vision, and determination, it’s possible to redefine industries and inspire others to follow suit. Her achievements serve as a model for aspiring entrepreneurs, especially those looking to make an impact in franchising and beyond.
Ready to Join the activ Marketing Family?
If Katie’s journey has inspired you, perhaps it’s time to take the first step toward building your own successful franchise business. At activ Marketing, we offer:
- A proven, award-winning franchise model.
- Comprehensive training and support.
- Access to the latest digital marketing tools and strategies.
- A thriving network of passionate franchise partners.
Take the leap and join a business that’s leading the way in digital marketing innovation. Learn more about how you can become part of the activ Marketing family.
