The world of Search Engine Optimisation is no easy-to-grasp concept, particularly for those that are not ‘digitally-minded’ and it can be scary to some small businesses who are just taking their first plunge into the realms of online / digital marketing. You’ve just spent ages designing and launching a website and now you have to think about some totally new concept!?
It’s the practice of increasing the quality and quantity of your website traffic as well as awareness and exposure of your online brand through free (non-paid) search engine results. This is also known as “organic” search results
SEO is just one of the many marketing services that we offer here at activ and we wanted to share why we love it so much! Here are our top 10 reasons:
- Accountability
You can track the activity you’re doing from building links or using keyword best practices, traffic tracking tools can help you to measure the work you’re putting in on increasing those organic visits.
- Timing
The beauty of SEO is that it’s never too late to implement. Whether you’ve had your website for a long time or it’s brand new, you can start when you’re ready to grow your website traffic. SEO is a constant practice if it’s done well so monitoring it and adjusting your keywords regularly will work to your advantage.
- Evolution
SEO never stands still. Google constantly changes how it ranks pages and content so it’s fun to keep us on our toes! User behaviour changes a lot and often too so it’s a very interesting challenge.
- Growth
Is it possible to have a favourite reason? This might be it! Helping our clients grow their traffic, hit their goals and achieve the desired results is basically why we are here! Making our clients more profitable and seeing them thrive is really very satisfying.
- Diversity
It’s amazing how SEO has an effect on a lot of other marketing functions in a business. It can help determine multiple strategies for PR, social media, commercial, website coders, decision makers and content producers. It really is that important to the structure of your marketing plans.
- Creativity
Generating attention-seeking content and being clever with your keywords can lead to some very interesting brainstorming sessions here at activ! There is always room for creativity whether you’re working on a healthcare brand or makeup brand.
- Value
The commercial gain is simple, “nail technician near me” can help you appear in Google search results with a good SEO strategy. If you don’t have one, then you won’t appear, it can sometimes be as simple as that.
- Digital
One of the most easily remote services available within the digital world. A computer, good internet connection and a cuppa is all you need.
- Education
Everyday is a school day and with SEO’s constantly changing goal posts, you can’t sit still. SEO sees constant Google updates, new tools, new techniques spread across various mediums and can often be trial and error. There are lots of lessons to learn and there always will be.
- Skill
It’s a pretty unique skill! You need to be patient, adaptable, creative, with your finger on the pulse and sometimes a little tenacious. We’d like to think we’re pretty good at it and we’ve got lots of SEO clients who would be willing to share their experiences with you – just ask!